Whilst looking to innovate around ways to engage across London Fashion Week activity; led Instagram partnership which provided the first 'Second Screen' activation via their platform for a runway show. The result was an industry first and promoted via Instagram, Facebook and The British Fashion Council. 

To continue the Tech innovation, Hunter worked with tech startup Grabyo, alongside Twitter to produce realtime 'snackable' content for the LFW show.  

Another LFW show saw a partnership with digital outof-home media agency 'Ocean Outdoor' livestream the Hunter show across network of screens, geo targeting the call to action message alongside the screening, in another industry first.